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Holds Jadon Sancho

Considers why Jadon Sancho remaining at Borussia Dortmund makes him more valuable:

  • 1 more year of transfer speculation - more media dividends

  • Prolonged Manchester United transfer saga - more media dividends

  • Increased chance of earning matchday dividends in the Bundesliga for another season

  • More attention on Sancho next summer due to EURO 2021

  • Spread has now increased creating an opportunity to buy at a discount

VS

Does not hold Jadon Sancho

Considers why Jadon Sancho remaining at Borussia Dortmund makes him less valuable:

  • Lower media dividend pull throughout the season at Borussia Dortmund

  • Less likely to earn media dividends following strong performances at Borussia Dortmund

  • Interest from Manchester United may cool if they have a very strong season (Greenwood could develop further)

  • Less attention on Sancho next summer due to attention on EURO 2021 

  • Spread could now widen further and it could become more difficult to sell 

Many people on Football Index are seeking huge profits

An increased chance of a player earning dividends in the future drives speculation and demand for a player

Potential capital appreciation rewards on offer from this speculation (As seen from other profitable trades) outweighs the potential dividends on offer, so the consideration of intrinsic value is disregarded, to some extent, by many seeking to profit

Speculation of profit leads to demand causing a price increase, often causing a snowball effect as many traders have FOMO (Fear Of Missing Out) even though the price increase is actually making the player less valuable

Player is now at a high price leading to comparative trading in players with similar speculative characteristics which can cause market trends and the cycle continues

Outfield V Goalkeeper

Dividend Yields

Holds Jadon Sancho

Considers why Jadon Sancho remaining at Borussia Dortmund makes him more valuable:

  • 1 more year of transfer speculation - more media dividends

  • Prolonged Manchester United transfer saga - more media dividends

  • Increased chance of earning matchday dividends in the Bundesliga for another season

  • More attention on Sancho next summer due to EURO 2021

  • Spread has now increased creating an opportunity to buy at a discount

VS

Does not hold Jadon Sancho

Considers why Jadon Sancho remaining at Borussia Dortmund makes him less valuable:

  • Lower media dividend pull throughout the season at Borussia Dortmund

  • Less likely to earn media dividends following strong performances at Borussia Dortmund

  • Interest from Manchester United may cool if they have a very strong season (Greenwood could develop further)

  • Less attention on Sancho next summer due to attention on EURO 2021 

  • Spread could now widen further and it could become more difficult to sell 

FIC P

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